about

strategist + changemaker + earthling

Christi Vasquez-Martin is a marketing and communications leader with 12+ years of experience transforming marketing teams for museums, cultural attractions, and mission-driven institutions through integrated strategy, digital innovation, and audience-centered storytelling. Proven success strengthening iconic brands, expanding audience engagement, modernizing marketing capabilities, and delivering measurable growth in attendance, earned revenue, memberships, and community impact. Experienced leading cross-functional teams, managing multimillion-dollar marketing investments, and building collaborative partnerships that align marketing strategy with institutional mission and long-term organizational goals.

• Growth + Performance Marketing: Leads full-funnel marketing strategies across paid, owned, earned, and shared channels, integrating storytelling, media performance, partnerships, creators, and experiential campaigns to increase attendance, conversion, and customer lifetime value.

• Digital Revenue + Data Transformation: Modernizes marketing technology stacks and personalization to drive performance, delivering clear performance and assessments of return on invesment and advertising spend.

• Team + Organizational Leadership: Builds high-performing, collaborative marketing teams with a 95% average retention rate while leading agency and cross-functional partnerships to drive revenue, visitation, and brand growth business objectives.