web-video4image.jpg

storytelling new realities of equity, culture and progress — on-planet and off-planet.

celebrating the human experience with empathy + data-driven acumen.

As a marketing leader, I champion brands by championing an audience-centered approach to marketing, and operationalizing audience segments into end-to-end marketing campaign production. Understanding the real, complex humans that comprise an organization’s audience is key to converting and amplifying brand affinity and awareness.

A strong foundation of qualitative and quantitative market research and audience insight is key to crafting thoughtful and effective marketing strategies.

traversing the universe beyond full-stack marketing

  • Data-Driven Acumen

    Project management that is operationalized for strategic needs, including implementing roadmaps toward true “data-driven” marketing operations.

  • Radical Empathy

    Leading teams from a deeply compassionate, servant-leadership perspective—and making sure that audiences are understood just as well.

  • Conversion Optimization

    Developing clear funnels that convert new and existing audiences with a slick martech stack built for an organization’s budget and a human-centered content approach.

  • Bold Strategic Vision

    Stepping outside the box of common marketing tactics to elevate the audience’s brand experiences. Not just selling a product, but a vision.

  • MarTech Wizardry

    Deeply understanding martech ecosystems—and a functional user for dozens of programs and technologies. A rigorous understanding of the technical makes possible an innovative execution of the creative.

  • Creative

    Taking ideas from concept to design, development and launch. Producing cost-effective digital experiences for web, mobile, apps and beyond.

heralding new eras for Texas-based culture makers.

Everything is bigger in Texas—especially the groundbreaking aspirations of Houston’s mission-driven organizations. From 3D printing a breathing lung out of sugar, to plans for the first woman in human history to walk on the moon, to multi-million dollar campus expansions, I’ve told the story of innovation across industries with interdisciplinary collaborations.

These and others are the visionary futures I’ve heralded through my work at Houston’s nonprofit organizations, including Space Center Houston, The Museum of Fine Arts, Houston, Rice University and more.

cultivating award-winning marketing ecosystems.

The tools your marketing team uses to tell the story of your organization’s mission should be agile, thoughtfully curated and able to grow as the team does. I design scalable, user-friendly martech stacks that enables the marketing team—whether it’s one person or a fully specialized team—to dream bigger, be bolder and step into the full potential of a digital-first future.

    • Executing integrated marketing campaigns across traditional and digital marketing, plus outreach strategies for community members and content creators

    • Building internal and external social capital for brands

    • Performing brand and audience market analysis

    • Large-scale event production

    • Project management

    • Cultivating internal buy-in for cross-functional projects

    • Designing novel fundraising events

    • Consulting for internal communication projects

    • Qualitative and quantitative research to establish two-way communication between organizations and their target audiences

    • Public speaking engagements to amplify brand awareness

  • Platforms and programs: Facebook, Meta Business Manager, Twitter, Instagram, Tiktok, Vimeo, YouTube, LinkedIn, Sprout Social, Hootsuite, Hubspot, MailChimp, Emma, Constant Contact, Wordfly, custom-built content calendar w/ integrated content production dashboards, Front-end web design, responsive design, ADA-accessible digital design, web copy (English and Spanish); Google Analytics, Google AdWords, Drupal, Elementor, Divi Builder, Yoast, Squarespace, WordPress.

    Channel-Specific Skills:

    Email Marketing: Subscriber database development, Email list segmentation, Email automation, Email program CRM integration, Email behavioral analysis, Email template design, Content testing, Mobile-first design.

    Social Media: Social media content creation, social crisis management, social media ADA accessibility

  • Multicultural and bilingual (Spanish) marketing and outreach strategies

    Community-centered engagement strategies

    Vendor/agency liaising

    Drafting press releases

    Digital/interactive storytelling

    AP Style proficient

    Copyediting

    Marketing project management

    Diversity, equity and inclusion-centered marketing strategies

  • Platforms and tools: Adobe CC Photoshop, Adobe CC InDesign, Adobe CC Premiere Rush, Adobe CC Premiere Pro, Canva.

    Channel-Specific Skills: Video production, video editing, audio/visual equipment usage, lighting for A/V, and brand style guide mastery.