storytelling new realities of equity, culture and progress — on-planet and off-planet.
celebrating the human experience with empathy, creativity + data-focused strategy.
Christi is a marketing leader, executing integrated marketing campaigns to drive sales and conversions for cultural attractions and mission-driven brands.
Her audience-centered approach to marketing and sales strategy sells a vision, not just a product. She specializes in growth marketing and digital advertising, with a minted ability to project manage across teams, functions and perspectives.
traversing the universe beyond full-stack marketing
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Data-Driven Rigor
Spinning up actual data-driven marketing strategy and operations, not just using the phrase as a buzzword. This includes designing custom interactive dashboards for on-demand sales and advertising insights and hosting campaign retrospectives.
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Radical Empathy
Leading teams from a deeply compassionate, servant-leadership perspective, which is the same treatment your brand’s audience segments receive. Meeting people where they’re at when they engage with your brand.
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Conversion Optimization
Developing marketing and sales funnels that convert new and existing audiences across digital and traditional advertising channels. Martech stacks designed to scale for marketing campaign budgets of all sizes.
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Bold Strategic Vision
Not just selling a product, but a vision. Stepping outside the box of common marketing tactics to both convert and elevate an audience’s brand affinity. Experience implementing campaign budgets of all sizes up to $1M+.
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MarTech Wizardry
Deeply understanding and deploying martech ecosystems while being a functional user for dozens of programs and technologies. This includes breaking down tech silos to piece together an end-to-end view of marketing performance.
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Creative
Taking ideas from concept to design, development and launch. Directing cost-effective digital content production to inform, educate and delight audiences across interests, demographics and languages.
heralding new eras for Texas-based culture makers.
Everything is bigger in Texas—especially the groundbreaking aspirations of Houston’s mission-driven organizations. From 3D printing a breathing lung out of sugar, to plans for the first woman in human history to walk on the moon, to multi-million dollar campus expansions, Christi has told the story of innovation across industries with interdisciplinary collaborations.
This includes work at Houston’s premier cultural attractions, including Space Center Houston, The Museum of Fine Arts, Houston, and Meow Wolf, as well as iconic institutions such as Rice University.
cultivating award-winning marketing ecosystems.
The tools your marketing team uses to tell the story of your organization’s mission should be agile, thoughtfully curated and able to grow as the team does. Designing scalable, user-friendly martech stacks enables the marketing team—whether it’s one person or a fully specialized team—to dream bigger, be bolder and step into the full potential of a digital-first future.
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Executing integrated marketing campaigns across traditional and digital marketing, plus outreach strategies for community members and content creators
Building internal and external social capital for brands
Performing brand and audience market analysis
Large-scale event production
Project management
Cultivating internal buy-in for cross-functional projects
Designing novel fundraising events
Consulting for internal communication projects
Qualitative and quantitative research to establish two-way communication between organizations and their target audiences
Public speaking engagements to amplify brand awareness
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Platforms and programs: Facebook, Meta Business Manager, Twitter, Instagram, Tiktok, Vimeo, YouTube, LinkedIn, Sprout Social, Hootsuite, Hubspot, MailChimp, Emma, Constant Contact, Wordfly, custom-built content calendar w/ integrated content production dashboards, Front-end web design, responsive design, ADA-accessible digital design, web copy (English and Spanish); Google Analytics, Google AdWords, Drupal, Elementor, Divi Builder, Yoast, Squarespace, WordPress.
Channel-Specific Skills:
Email Marketing: Subscriber database development, Email list segmentation, Email automation, Email program CRM integration, Email behavioral analysis, Email template design, Content testing, Mobile-first design.
Social Media: Social media content creation, social crisis management, social media ADA accessibility
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Multicultural and bilingual (Spanish) marketing and outreach strategies
Community-centered engagement strategies
Vendor/agency liaising
Drafting press releases
Digital/interactive storytelling
AP Style proficient
Copyediting
Marketing project management
Diversity, equity and inclusion-centered marketing strategies
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Platforms and tools: Adobe CC Photoshop, Adobe CC InDesign, Adobe CC Premiere Rush, Adobe CC Premiere Pro, Canva.
Channel-Specific Skills: Video production, video editing, audio/visual equipment usage, lighting for A/V, and brand style guide mastery.
